Stupid is Spreading

I can still remember my first pair of Diesel Jeans from back in the 90's. They were procured from the now torn down Eatons at Yorkdale. I still have the Black velvet Diesel peacoat I bought that day. Its the only thing that still fits from my original Diesel purchase.

Times have changed and many campaigns later something smart is coming from something stupid.

This design of an urban styled bicycle and a partnership with Pinarello may create some heated conversations. but isn't that the goal of any great marketing campaign?

Will this fixie fulfill anyone's Cycle and Style fix?

Only if you are Brave.