8/16/2011

GOING BACK TO MY ROOTS

For those who know me they'll know I love leather bags, especially Roots bags.
That is why I'm happy to see Roots using Bicycles again in their advertising campaign.

ROOTS CANADA CYCLE CHIC
This Photo Shoot was taken on the University of Toronto campus which is a cycling hub for students and commuters
which zip down St. George to Beverley and the downtown core.
Their Vintage Varsity 2011 preview has hints of Cycle Chic woven into its soundtrack by Olanna Taskey.


ROOTS CANADA CYCLE CHIC 2

Where will your Roots take you?

4 comments:

  1. Love Roots. I have a beautiful red Roots saddle bag that I bought on a trip to T.O. some time back. I now live and cycle in Copenhagen and I'm always getting compliments. I was in T.O. this summer, staying in the Old Chocolate Factory lofts on Queen St W.
    Wow, what a stylish biking neighbourhood!!! Changed so much from when I lived there. Great to see!!!! xx

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  2. @ Kitty B: A leather bag gets better with age, it needs some working in before its real beauty shows. Queen west is an amazing cycling neighbourhood, I love shooting there and hanging out in Trinity... Did you ride while you were in Toronto? We can't wait to make it to Copenhagen.

    Thanks for stopping by!

    ReplyDelete
  3. Great looking campaign...

    I often ride down the St.George bike lane to get to Queen Street.

    www.torontoverve.org

    ReplyDelete

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